Thank you sunshine

It’s a lovely sunny day so you decide to buy some new sports socks. You jump into your electric car and head to the PUMA flagship store in Germany, but wait... you don’t have enough battery to make the return journey. Have no fear because PUMA have launched a new solar powered electric car charging station in the car park.

We were asked to create a banner to hang behind the solar power station to let drivers know they can charge their electric car here for free using nothing but the sun. Banner translation: Electric cars welcome, Shopping and free recharge, Thank you sunshine. We then created three simple neon icons that subtly reference the light from a car’s dashboard to help illustrate our message. As well as the banner we also added a little touch to the parking spaces at the station to help differentiate them for the other spaces in the car park.