23 August 2011

The return of Karl & Oskar...

The Autumn/Winter fashion season is upon us again which means that Tretorn's biggest supporters are back to help promote their latest lifestyle products. Karl & Oskar, in case you don't know them already, are a moose and a bear who love the great outdoors. As proud Swedes, they also love Tretorn who have been making effortlessly stylish shoes and apparel for 120 years.

Now in its third season, the "Swedish Goodness" campaign has been championed by Karl & Oskar from the start. In the earlier campaigns they were happy just to be photographed next to the products but this time they were determined to go a step further to show their support. Using their paws, hooves and limited joinery skills, they've made their very own stalls to help promote Tretorn's latest product range. With a stall for rainwear, a tricycle for rubber boots and a customised hot dog stand for shoes, Karl & Oskar can be seen (proudly wearing their home made aprons) in International press ads, Tretorn stores in the US, Tretorn.com and trade fairs from September...


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