The short future of carrier bags...

As you know, we've spent several months helping develop PUMA's sustainable packaging
program so we thought you'd be interested in checking out their new bio-degradable carrier bag in action. We recently shot this film on a phone in our studio to demonstrate how easy the bag is to dissolve in water. We named the bag 'Clever Little Shopper' to complement the 'Clever Little Bag' (PUMA's reusable shoebox) which we launched a couple of months back. Here's hoping that soon more brands will follow PUMA's example and switch to biodegradable bags, helping us cut down on the millions buried in landfills each year.