19 December 2009

Three Design Week Award Nominations

GBH have been nominated for a unique timelapse viral for Puma Motorsport, a new Product Identity for Puma Football Africa 2010 and for a TV and Stadia spot featuring world famous African footballers Samuel Eto’o, John Mensah and Khada Keita.

The three nominations in three separate categories bring GBH’s total in the UK’s prestigious Design Week Awards to 16 nominations, 4 Awards and 1 Best of Show since 2001.

GBH created the Puma Ferrari Pit Crew viral for Puma Motorsport via five iSight cameras and timelapse stop-motion software. Shot in one day, the film shows an extra special Puma Pit Crew build the 2009 Ferrari F1 car entirely from Puma Ferrari apparel and accessories. The orginal car sculpture is currently on display in Pumas Berlin store, and plans are afoot for it to tour European cities via the Puma store. Look out for a possible appearance in the Bahrain Store at the 2010 F1 World Championship season opener in March.

GBH’s other two nominations, both centre around a new product identity for Puma’s Football footwear, apparel and equipment for all Puma endorsed national and club teams competing in the FIFA World Cup 2010 and beyond. Puma Football’s new product will be divided between two performance benefits: Raw Speed and Raw Power. GBH’s identity takes its inspiration from the Raw Speed and Power of Puma’s African National Teams, preparing for battle in Africa this summer.

Evoking the passion and fervour of the African Team’s supporters, the marque is adaptable to each nation’s colour way. The identity is a result of positioning work from GBH and Boissen/Like Minded of Denmark, and is showcased in this Brand Bible for all Puma Countries by GBH. Subverting FIFA’s ‘Rules of the Game’, the book is overprinted with messages detailing the new product range’s ethos.

The African National kits were unveiled at a Catwalk event in Rome to Puma’s global customers alongside product ranges for Puma ITALIA and other national and club teams from all over the world. Attended by World Cup winning Italian Team Manager Marcello Lippi, the event showcases the African National Team kits with a 90 second unveil film, TV and Stadia spot also by GBH (with Sponge Films/VFXCo/Absolute Post), which features star players, Eto'o (Cameroon), Mensah (Ghana) and Keita (Ivory Coast).

The design of the film and brand identity extended to the look and feel for the entire event, with all event graphic design for the Raw Football unveil also by GBH. The film is currently playing during half-time in all matches at the African Cup of Nations in Angola.

The full unveil film is available to view here on ‘Live from GBH’ or on GBH TV.


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