17 June 2011

Yellow Pencils are like London Buses…


You wait patiently, and then THREE come along at once.

Last night at the 2011 D&AD Awards (the Oscars® of the Design and Advertising Industry), GBH won THREE prestigious D&AD Yellow Pencils in three separate categories for three separate projects, as well as a Silver Nomination.

It was an incredible night and yep, hangovers were an issue today.

The four projects are:

D&AD Silver Award
Packaging Design
Clever Little Bag for PUMA
(Designed jointly with FUSE Project)

Take a look here

D&AD Silver Award
Brand Experience and Environment
PUMA UNITY Kit Initiative
(Designed jointly with PUMA Teamsport)

Take a look here

D&AD Silver Award
Digital Brand Expression
PUMA Phone GUI

Take a look here

Nomination: D&AD Silver Award
Packaging Design
PUMA phone

Take a look here


Last night’s successes take us to four D&AD Silver Awards in total, as these join our 2006 D&AD Silver Award for PUMA Redworld in Interactive & Digital Media/Installations & Experiential Media.

Everyone at GBH would like to thank all our incredible clients at PUMA, specifically Antonio Bertone, Franz Koch, Filip Trullsson and Johan Adamsson. Quite clearly, without your inspiration, support and trust, none of this would have happened.


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