17 March 2010

Elephants let loose!

Ahead of the World Cup in South Africa next year, PUMA have released this season's Ivory Coast team kit which features an all new national badge designed by GBH. Referencing the 'Cote D'Ivoire' elephant mascot used on all previous badges (an animal Ivorians hold close to their hearts) the new badge illustrates a more dramatic and heroic beast, depicted in the throws of combat. Not only was it a dream project, it actually turned out to be one of the more easy projects to complete as well, with GBH's initial sketches and further development being quickly approved by the Federation of Ivorian Football without any changes! GBH commissioned Chris Wormell, to finalise the drawing and add a quality of authenticity and earthiness, by making a woodblock print for the final artwork. Look out for the new badge on June 15th 2010 when the Ivory Coast play their first world cup match.

Previous Ivory Coast badge

Initial GBH sketch

The final GBH badge