31 January 2010

Africa united by the heat of the Sun

As part of Puma’s on-going commitment to African Football, Puma have unveiled a unique UNITY kit which is officially sanctioned by FIFA as the third kit of all Puma National teams competing in the forthcoming FIFA World Cup this summer in South Africa.

The Kit’s design was created by Puma Teamsports in-house equipment designers in collaboration with GBH as part of an over-arching RAW Football Speed and Power product ethos. The design is inspired by the African landscape, with soil samples from four African regions mixed together to create a unified earth colour, which fades into the blue of the African sky, with the heat of the sun represented by the yellow player names and numerals.

The launch film continues the RAW football story begun in the National Colours film unveiling the national kit designs for all Puma Africa countries last year, and shows African football united by the heat of the African sun. The film features star players Eto’o, Mensah and Keita from Cameroon, Ghana and Ivory Coast respectively and was shot on location in Lyon, Barcelona and in London with Jay Malet of Sponge Films with post by Absolute in London. The film was aired during the African Cup of Nations Final between Egypt and Ghana on January 31.

The kit took centre stage in a special African football and music event organised by Puma in conjunction with UNEP in Paris 28-29 May 2010, where Cameroon, Ghana and Ivory Coast stars staged a unique game against and AllStar XI representing UNITY drawn from within their own ranks. The three 'home' nations each wore their own national kits and lined up against an specially selected UNITY XI managed by ex-England manager Sven Goran-Ericksson. We believe this was the first time FOUR different kits have been worn simultaneously in a professional match.

We look forward to seeing this kit worn by all Puma countries during the 2010 FIFA World Cup tournament in a powerful statement of unity for football and for Africa.

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Top Image provided courtesy of PUMA and Syrup Advertising, NY