tag:blogger.com,1999:blog-41034865781766727552011-11-09T12:02:29.268ZThe latest news and projects from <a href="http://www.gregorybonnerhale.com/">our London studio</a>Mark Bonnernoreply@blogger.comBlogger251100tag:blogger.com,1999:blog-4103486578176672755.post-91455069842123598602011-11-08T16:43:00.000Z2011-11-09T12:02:29.332Z

At the time of writing, Puma’s ‘Mar Mostro’, lovingly designed by GBH, is currently in second position sailing around the top of Africa, en route to Cape Town in Leg One of the world’s toughest endurance event.For the next 10 months, Puma Ocean Racing will go toe to toe with Mother Nature, not to mention its five world class competitors, in a bid to sail around the world fastest, culminating with

Mark Bonnernoreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-34680050282531732482011-08-23T10:57:00.001+01:002011-08-23T10:57:20.892+01:00

The Autumn/Winter fashion season is upon us again which means that Tretorn's biggest supporters are back to help promote their latest lifestyle products. Karl & Oskar, in case you don't know them already, are a moose and a bear who love the great outdoors. As proud Swedes, they also love Tretorn who have been making effortlessly stylish shoes and apparel for 120 years. Now in its third season,

Jason Gregoryhttp://www.blogger.com/profile/07831273784598789106noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-56387373285800641242011-08-19T14:11:00.001+01:002011-08-19T14:11:34.544+01:00

It's over six years since we first helped PUMA turn their concept stores into a place where customers could experience the purest essence of the brand - a place where a projected cat roamed the store, where mannequins were freakily realistic and where changing rooms were transformed into unexpected environments. Back then it won us our first D&AD pencil and there were only a handful of stores.

Jacob Vanderkarhttp://www.blogger.com/profile/07287626646523887876noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-76401756108317758392011-06-17T18:41:00.000+01:002011-06-17T18:48:12.715+01:00

You wait patiently, and then THREE come along at once.Last night at the 2011 D&AD Awards (the Oscars® of the Design and Advertising Industry), GBH won THREE prestigious D&AD Yellow Pencils in three separate categories for three separate projects, as well as a Silver Nomination.It was an incredible night and yep, hangovers were an issue today.The four projects are:D&AD Silver AwardPackaging

Mark Bonnernoreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-86331440082337071592011-04-13T15:40:00.007+01:002011-04-19T12:45:46.526+01:00

GBH are working with Viceroy Hotels and Resorts in California on the group's first venture outside the Americas.Viceroy are developing the island of Vagaru in the Maldives and GBH have been tasked with creating the look and feel for the island.The sales brochure (pictured) is first out and uses stunning natural colours and copywriting by GBH to establish a lighthearted and playful tone for

Russell Saundershttp://www.blogger.com/profile/03982901308256351133noreply@blogger.comtag:blogger.com,1999:blog-4103486578176672755.post-50846083398686502722011-03-25T16:15:00.001Z2011-03-25T16:25:22.869Z

We just finished our first job for PPR, the French luxury giant that owns Gucci, Stella McCartney, Balenciaga, PUMA, Sergio Rossi, Alexander McQueen...Following our work with PUMA on their own eco-efforts recently we were asked to design the look and feel of PPR's new sustainability initiative called PPR HOME. The initiative was launched in Paris this week and will include and support all their

Peter Halehttp://www.blogger.com/profile/10227546897220283134noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-88919814841794639682011-01-11T13:58:00.000Z2011-01-15T17:26:38.238Z

GBH and Royal Mails’ Special Stamps ‘FAB: The Genius of Gerry Anderson’ were launched today – making front page news on The Times, with articles in all the national Press and on UK TV. The set of six Special Stamps shown above form the central part of a suite of collectable products which includes a mini-sheet of the UK’s first ever 'Motion Stamps'. Printed entirely using micro-lenticular

Mark Bonnernoreply@blogger.com1tag:blogger.com,1999:blog-4103486578176672755.post-46755459654223626382011-01-03T10:33:00.000Z2011-03-17T10:35:37.898Z

As you know, we've spent several months helping develop PUMA's sustainable packaging program so we thought you'd be interested in checking out their new bio-degradable carrier bag in action. We recently shot this film on a phone in our studio to demonstrate how easy the bag is to dissolve in water. We named the bag 'Clever Little Shopper' to complement the 'Clever Little Bag' (PUMA's reusable

Jason Gregoryhttp://www.blogger.com/profile/07831273784598789106noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-32769202886075535562010-11-30T18:06:00.000Z2011-06-20T12:32:32.851+01:00

We're very proud to announce our involvement in an important piece of work that is set to revolutionise how all shoes are packaged in future. Working in conjunction with Yves Behar of Fuseproject and PUMA, 'Clever Little Bag' is about to replace PUMA's world famous red shoe box forever! Rolling out internationally this Christmas, Clever Little bag is the result of two years research and testing

Jason Gregoryhttp://www.blogger.com/profile/07831273784598789106noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-6227167716079082602010-11-26T14:07:00.000Z2011-01-15T17:25:45.066Z

GBH are proud to have designed the UK’s first micro-lenticular stampsThis blockbuster Special Stamps Issue and suite of collectible products for Royal Mail has been sensitively designed to honour the incredible creativity of Supermarionation genius Gerry Anderson MBE and his team at Century 21 Productions in the 1960s.The unique mini-sheet features the countdown and launch sequence of all the

Mark Bonnernoreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-23659642639963005452010-09-15T15:01:00.001+01:002010-09-15T15:22:08.930+01:00

Say hello to Karl & Oskar. They're a bear and a moose that star in the new Autumn Winter campaign we've just created for Swedish outdoor brand Tretorn. In case you didn't know, Tretorn began it's life 120 years ago making rubber boots in Sweden before branching out into tennis balls and plimsoles (as worn by Bjorn Borg) in the 60 and 70's. Today, it's grown into an outdoor brand, making casually

Peter Halehttp://www.blogger.com/profile/10227546897220283134noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-69031371041091376452010-08-04T17:00:00.000+01:002010-08-10T00:59:56.746+01:00

Here at GBH, we’ve decided to persue our passionate desire to affect and help shape the policy and initiatives of the Executive Committee of our industries most important creative and educational charity, the world famous D&AD. (Design and Art Direction). Known globally for its Yellow Pencil award for creative excellence in advertising and design, D&AD exists to support and inspire the next

Mark Bonnernoreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-84815927088651781582010-07-27T14:54:00.001+01:002010-08-05T00:44:24.069+01:00

A little while ago we completed the identity for a cool little boutique hotel in 20th arrondissement, Paris.Mama Shelter is Phillipe Starck's first low cost, inclusive hotel. It's style is a unique combination of the cosiness and relaxed feel of your grandma's home mixed with the offbeat and quirky vibe of an artist's commune.Because Mama is a deliberately different kind of hotel, we needed an

Ross Gouldenhttp://www.blogger.com/profile/11465197018678143941noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-50625136158529645082010-06-29T12:00:00.001+01:002010-06-29T12:11:15.457+01:00

Hot off the press is an oversize glossy colour brochure we have just designed for Gatwick Airport. The brochure, which is aimed at making a strong case for international airlines to choose Gatwick, is part of the first phase of the airport's reinvention which has been in the pipeline since it's break from BAA in 2009.With the key selling point of the story being Gatwick's massive review of its

Ross Gouldenhttp://www.blogger.com/profile/11465197018678143941noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-67445011588293389722010-04-15T12:26:00.000+01:002010-04-29T14:14:57.236+01:00

PUMA launched its long-term sustainability program on April 13th at an exhibition at the Design Museum in London. GBH have been closely involved with this process and the contents of the exhibition for the last six months. The PUMA Eco-Table is a system conceived and designed by GBH to visually demonstrate the sustainable efforts PUMA is making in all areas of the business. The table is used on

Peter Halehttp://www.blogger.com/profile/10227546897220283134noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-2276013947046041772010-03-17T09:48:00.000Z2010-03-17T10:02:43.635Z

Ahead of the World Cup in South Africa next year, PUMA have released this season's Ivory Coast team kit which features an all new national badge designed by GBH. Referencing the 'Cote D'Ivoire' elephant mascot used on all previous badges (an animal Ivorians hold close to their hearts) the new badge illustrates a more dramatic and heroic beast, depicted in the throws of combat. Not only was it a

Jason Gregoryhttp://www.blogger.com/profile/07831273784598789106noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-75988008454553241202010-02-19T15:38:00.000Z2010-03-04T22:51:05.794Z

After 18 months of design and development "The Puma Phone" was finally powered up this week at "Mobile World Congress" in Barcelona. GBH designed the entire user interface from scratch and worked with Sagem Wireless to make the phone a reality. The design process was one of the longest single projects ever for GBH and at one point last year over 250 individuals around the world were working on

Peter Halehttp://www.blogger.com/profile/10227546897220283134noreply@blogger.com1tag:blogger.com,1999:blog-4103486578176672755.post-86580043582781585442010-02-15T20:34:00.000Z2010-02-25T01:18:06.148Z

GBH have designed and art directed a viral campaign to tease the launch of "The Puma Phone" at this year's Mobile World Congress. The short films each highlight the inspiration behind one interesting feature of this ground breaking phone. The films tease the fact that "It's got... Solar Power, Sporty Stuff, Icon Messaging and by the looks of it, there's a cat living inside the phone". First

Peter Halehttp://www.blogger.com/profile/10227546897220283134noreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-14897469850828088022010-02-12T14:26:00.000Z2010-03-19T18:27:42.155Z

We've just delivered a new identity for Mama Pizzeria, a pizza restaurant set inside Parisian hotel, Mama Shelter. The pizzeria serves up small but indulgent pizzas that you can either eat in (sitting at a very long shared table) or take out in miniturised pizza boxes.For inspiration we looked at traditional Italian pizza logos and noticed how often they used an Italian chef motif to front the

Ross Gouldenhttp://www.blogger.com/profile/11465197018678143941noreply@blogger.com1tag:blogger.com,1999:blog-4103486578176672755.post-24648752392497858132010-01-31T17:04:00.000Z2011-06-17T18:27:44.735+01:00

As part of Puma’s on-going commitment to African Football, Puma have unveiled a unique UNITY kit which is officially sanctioned by FIFA as the third kit of all Puma National teams competing in the forthcoming FIFA World Cup this summer in South Africa.The Kit’s design was created by Puma Teamsports in-house equipment designers in collaboration with GBH as part of an over-arching RAW Football

Mark Bonnernoreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-9634445513405871062009-12-19T12:20:00.000Z2010-02-25T01:09:07.278Z

GBH have been nominated for a unique timelapse viral for Puma Motorsport, a new Product Identity for Puma Football Africa 2010 and for a TV and Stadia spot featuring world famous African footballers Samuel Eto’o, John Mensah and Khada Keita.The three nominations in three separate categories bring GBH’s total in the UK’s prestigious Design Week Awards to 16 nominations, 4 Awards and 1 Best of Show

Mark Bonnernoreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-64726166745000762812009-12-07T18:39:00.003Z2010-02-25T00:23:26.381Z

Pumas new state-of-the-art HQ in Herzogenaurach, Germany, features unique installations by GBH, including this 4 x 2.5m BadgeWall. Made entirely from velcro dots and old-school 1 1/2" metal button badges, the wall renders the famous Puma Cat symbol from hundreds of red and white Puma Redworld icons printed on the button badges.Here’s how we did it: As well as the euphoria of finally being

Mark Bonnernoreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-62007244480354394402009-12-06T23:56:00.008Z2010-02-25T00:21:50.813Z

We’re uploading all our moving image projects as and when they’re completed. (More than 40 are available to view now). As well as finished films and TV Spots, we plan to show timelapse videos of work in progress, as well as all sorts of other stuff we hope you’ll be interested in.To view GBH TV click hereHere’s a selected playlist:

Mark Bonnernoreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-35525262502983055012009-12-06T23:10:00.002Z2010-02-25T01:08:05.609Z

GBH have been busy working on the launch event and its associated materials for new national kits for a host of Puma’s African and European nations in the run up to the FIFA World Cup in 2010.Cameroon, Ivory Coast and Ghana star players Eto’o, Keita and Mensah feature heavily in a 90sec TV and Stadia spot which unveils the new kit designs via a brutal battle featuring the three African team’s

Mark Bonnernoreply@blogger.com0tag:blogger.com,1999:blog-4103486578176672755.post-42200283750872939902009-12-06T19:18:00.009Z2010-03-04T23:00:06.174Z

We want to try something different. We want to encourage your views on our work rather than deliver our views on the work of others.We want to be the design and advertising agency that shows you what we’re doing, while we’re doing it—as long as our clients let us of course. When we can’t do that, then we plan to show you the stuff you just can’t see via award schemes and industry magazines,

Mark Bonnernoreply@blogger.com0